From Shell-Toes to Fanny Packs

From Shell-Toes to Fanny Packs
The essential items that catches the eye of an “Eshay”.

So, What exactly is an “Eshay”

The exact origin of the term "eshay" is uncertain, but it is believed to have originated, or at least been made popular in the early 2000s among youth in Western Sydney, Australia.

The term gained popularity in the years following, as the eshay subculture became more visible in mainstream Australian society.

Today, the term is recognised not only in Australia but also in other parts of the world where the eshay subculture has spread.

Despite its negative connotations, the term has become a part of Australian youth slang and has even been embraced by some members of the subculture as a form of identity and solidarity.

I know, I know. You are asking yourself, what does this have to do with flipping or reselling.

Well the eshay culture loves to source very similar articles of clothing or accessories that we would see at the thrift stores or at garage sales.

So, intern this leads to a lot of opportunity. We all know that the this generation are ones to value experiences and materialistic items over most other things, therefor this leads to potential profit.

Below are 5 brands that catch the eye of an eshay, and that you should be keeping an eye for when you are on the next hunt.

Nike:

The eshay culture has always gravitated towards Nike because of its association with tracksuits and athletic wear. However, in recent years, Nike has undergone a transformation, rebranding itself as a high-end athletic wear brand with trendy and fashionable designs.

This has made the brand popular among millennials and Gen Zers, who are drawn to its sleek and modern aesthetic. As a reseller, you should look out for vintage, limited edition releases or collaborations with popular artists or designers, as these are likely to be in high demand among the eshay community.

Fila:

Fila was once a staple of the eshay culture, with its logo often seen on tracksuits and other sportswear. Today, the brand has made a comeback, with a renewed focus on retro and vintage designs.

This has made Fila popular among those who are looking for a unique and nostalgic fashion statement.

As a reseller, you should keep an eye out for vintage Fila pieces.

Champion:

Champion was once associated with cheap and low-quality sportswear, but in recent years, it has undergone a major transformation. The brand has rebranded itself as a high-end fashion brand, with a focus on high-quality materials and trendy designs.

This has made Champion popular among fashion-conscious youth who are looking for affordable yet stylish clothing.

As a reseller, you should look out for early or good condition new Champion gear to move fast.

Adidas:

Adidas has always been a popular brand, and in the eshay culture, it has often associated with shell-toe sneakers and tracksuits. However, in recent years, the brand has made a comeback, with a focus on trendy and fashionable designs that appeal to a wider audience.

This has made Adidas popular among streetwear enthusiasts, who are drawn to its sleek and modern aesthetic. As a reseller, you should keep an eye out for anything early adidas and adidas originals.

Reebok:

Reebok has always been a popular brand in the eshay culture, with its logo often seen on tracksuits and other sportswear. Today, the brand has stayed strong in the culture and anything early or reproduction does well.

Tommy Hilfiger

Tommy Hilfiger is another brand that has gained popularity within the eshay culture. In the early 2000s, Tommy Hilfiger was associated with preppy fashion and was often worn by wealthy individuals.

However, in recent years, the brand has made a comeback in the eshay culture with a focus on oversized logos, bold patterns, and bright colours. The brand's popularity in the eshay culture can be attributed to its association with hip hop music and the rise of streetwear fashion.

As a flipper or reseller, it's worth keeping an eye out for vintage Tommy Hilfiger pieces, particularly those with the classic red, white, and blue logo, as they can be sold at a premium to those within the eshay culture.

So remember, by keeping an eye out for these brands, you can tap into a niche market that is willing to pay a premium for items that resonate with their eshay lifestyle. Plus, these brands have demonstrated their ability to rebrand and stay relevant, making them a smart investment for your reselling business.

Keeping in mind that fashion is recurring, and what may have been out of style a few years ago could come back in vogue. By staying on top of these trends and adding these brands to your inventory, you can increase your sales and build a loyal customer base.

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Kind regards
The Flippers Digest team